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REFERENCIAS

Kotler, P., & Armstrong, G. (2022). Principios de marketing (18.ª ed.). Pearson Educación.

American Marketing Association (2024). Marketing Trends 2024: Innovation, Diversity, and Technology. AMA Publications.

GeeksforGeeks. (2024). Steps of Designing a Customer-Driven Marketing Strategy. Recuperado de https://www.geeksforgeeks.org/marketing/
Kotler, P. & Armstrong, G. (2018). Fundamentos de marketing. Pearson.

Solomon, M. R. (2019). Comportamiento del consumidor. Pearson.

Fromm, J. & Read, A. (2018). Marketing to Gen Z. AMACOM.

Williams, K. C., & Page, R. A. (2011). "Marketing to the Generations". Journal of Behavioral Studies in Business.

Tapscott, D. (2009). Grown Up Digital: How the Net Generation is Changing Your World. McGraw-Hill.

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